Making Blogs Pay for you

One of the most amazing developments of recent years on the internet is blogging. Strictly speaking, a “blog” is a journal of comments that a “writer” (you) post online. Sometimes comments may be posted to respond to the original comments.

Blogging started as a nice personal mode of communication. Thousands of people were posting notes to their “online diary” that no one really wanted to read. As often occurs in technology, an interesting thing happened. Blogging evolved to the point that certain blogs have become the most interesting and influential websites online.

Sure, there are still thousands, probably millions of blogs online that are ramblings of “interest” only to one’s family. But “professional blogs” have developed that are like online newspapers.

Featuring one or more top-notch writers, they are regularly updated with news and commentary. They seldom identify themselves as “blogs.” You have probably seen them as you surfed the internet.

“Professional” blogs are installed on your own website, not on a common “blogger” website. They offer a number of special advantages:

  • Once it’s installed and designed, online blogging software is easy to use for content management, not requiring special software installed on your home or office computer.
  • You can post changes from any internet-connected computer, anywhere.
  • Some of the best blogging software is free. It’s one of the amazing things about the internet.
  • Search engines tend to scan your pages more often (because content changes often), and rank them higher.
  • The best blogging software automatically notifies search engines when updates have been made. In fact, most people who use blogging software don’t even know this is happening; they just enjoy better rankings.
  • In many cases, you can run an entire website with blogging software, adding stories, creating pages, sorting your stories into categories.
  • Starting a new website is easy. After installing and configuring your blog system, you post a story, and your website is live with that one story. Then, the next day, you add another story. Each new story is added to the system.

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